National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Self-censorship on Facebook
KRAUSOVÁ, Vladimíra
The thesis deals with self-censorship on the biggest online social network Facebook. The main purpose was to determine the reasons for using self-censorship on Facebook. Qualitative research was elaborated with usage of semi structured interview focused on virtual world of active Facebook users and on deeper examination of it. Theoretical part describes concepts and ideas related to the theme of the thesis. The methodological part describes in detail the qualitative research and it's requirements. The analytical part deals with the research itself, analysis of transcribed interviews and with the rules designed by researcher for safe use of Facebook by children. The researcher has decided to set the rules from the findings determined during the creation of the thesis. The self-censorship is the key to the safe behavior on Facebook. Every user of this social network has to learn how to distinguish, what could be placed there and what shouldn't.
Facebook as a marketing tool
Nováková, Vendula ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
The bachelor thesis deals with social network Facebook and it's potential for marketing. In first two chapters the thesis explains viral marketing and social networking in general. Then it analyses Facebook user with an emphasis on data coming from survey "Facebook user" realized in May 2009. Acquired theoretical knowledge and detailed analysis of user environment serves for suggestions and tips for marketing use on Facebook. The whole thesis is enriched by many examples which enable deeper understanding of the topic.

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